Intermitencia Digital: July 2010

28.7.10

Biodiversity: An Introductory Video and a Chart of Industry's Impact

The European Commission on the Environment's Biodiversity Campaign is a public outreach campaign to educate people about biodiversity. Their central message is "we are all in this together" so we need to act now and change our behavior to stop the current alarming rate of species loss; a worthy message and one that's likely familiar to Worldchanging readers. What the Biodiversity Campaign website does well is that it makes a basic introduction to biodiversity available to a wide audience; the content is available in 23 languages and the stories and recommended actions are targeted at both children and adults. For me, the most captivating part of the campaign comes from the "Biodiversity" video they produced, a haunting and beautiful piece that moves through a city connecting animals, plants and people together:

Music: Winter Family 'Garden' Sub Rosa/Volvox music

While the video above is more about a problem than a solution, I think it is a compelling way to communicate the issue of biodiversity and interconnectedness to a large audience, which in turn can perhaps spur greater action and interest in solutions. The trick though, is to grasp the large scope of the issue, and spur action at the right scale and speed.